Fashion Magazines and luxury companies are tapping into the latest craze. Podcasts. With the average podcast listener ranging between 13-34 years, the new medium has positioned itself as the latest frontier for customer acquisition. With an average growth of 10% per year, the podcast’s format is seen as a go-to for news, documentary, education, and fun commentary. This has not gone unnoticed by fashion publications and luxury brands as they continue to look for ways to reach young, savvy, and curious customers.
Below we have compiled our favourite fashion podcasts that touch on industry developments, sustainability, distribution, marketing and so much more.
THE BUSINESS OF FASHION
What started as a blog has grown into a multimedia platform that covers all facets of the fashion industry. The BoF’s podcast engages with fashion insiders, designers, organizations, and managers that are shaping the future of the sector. Hosted by founder and CEO Imran Amed, BoF is a mainstay in any fashionista’s playlist.
THE CUTTING ROOM FLOOR
Hosted by New York-based designer Recho Omondi, The Cutting Room Floor offers their listeners firsthand knowledge of how the industry works. While Omondi has focused on young designers, she’s also not afraid to talk about historically-taboo topics, misconceptions, and stereotypes. From exploring systemic racism within the industry to exploring how brands are incorporating sustainability, to the rise of Instagram brands, The Cutting Room Floor goes to places most would shy away from.
The Luxury Item
Hosted by marketing expert Scott Kerr, The Luxury Item podcast serves to educate listeners on the latest marketing trends, operations strategies, and retail markets. With guests ranging from Morin Oluwole, Director – Global Head of Luxury at Facebook/Instagram to Laurent Claquin, President of Kering Americas, the show takes their listeners on a journey behind the scenes to the organzations numerous functions.
ZALANDO – Inside Fashion Marketing
This podcast is geared towards fashion marketing and all the various ways one can build sustainable hype and brand loyalty around their brand. Launched earlier this year the podcast has already spoken to industry heavyweights such as Sebastian Reinhard, Marketing Director at The North Face, and Ian Stewart, CMO at TOMS.
The Wardrobe Crisis
This podcast is geared towards the environmentally conscious fashionista. Listeners are briefed on the devastating impact on the environment, the organizations helping lead the fight against climate change, and how the customer can help. This award-winning podcast was launched by Vogue Australia’s first-ever sustainability editor Clare Press.