KAYADUA is a Ghanaian based fashion brand founded in 2018 by Eyiwaa Agyekumhene.
When KAYADUA’s founder Eyiwaa Agyekumhene sat by her grandmothers’ side and watched them sew their one-of-a-kind garments, little did she know she was being taught the foundations to her craft that would inspire her years later? “I found the whole process intriguing. The fact that they were not taught these things but could make them grew my interest” And so years later Eyiwaa followed her passion and enrolled at the Kwame Nkrumah University of Ghana completing in 2017, where she studied Integrated Rural Arts and Industry, majoring in Fiber and Fabrics.
From her love of design and natural techniques, KAYADUA was born. What differs KAYADUA from most brands out there.? Its passion for sustainability, a common thread in all its collections, has captured a dedicated following of socially conscious consumers that share in that vision. Eyiwaa has been a vocal advocate and has stated, “For me, before sustainability became a become a known word, I was drawn to practices that stood for it. I believe is an African thing. It’s been part of our daily livelihood, our culture, and our traditions. It’s our heritage. At KAYADUA we make use of innovative weaving techniques, beading, and embroidery which is just a modern touch of what our ancestors used to do. Sustainability is a way I tell my story as an African.” Production at KAYADUA usually takes on a slow fashion approach where KAYADUA pieces are often made by hand ( and can take a day to weeks of production time on one piece)as many traditional techniques such as weaving, beading, and other intricate processes are incorporated into their designs.
KAYADUA’s impact is felt deeply in their local community in Accra, Ghana. Not only does the brand plan on making waves on the international scene but it also wants to give back to the community that embraced it from the beginning “My one thing is to keep our traditional way of textile making alive especially the ones that are going distinct. We also want to be a source of employment for the community here” The brand has already made big plans to develop a training center for many who would want to go into fashion and design by offering free training and mentorship.